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Plan For Doomben Revenue Every Day Of Year
Brisbane Turf Club chairman Wayne Milner revealed "years of declining racing attendances & increasing costs are likely to keep Doomben in the red for years to come". He explained: "Currently the majority of Doomben's revenue stems from sponsors & the food & beverage income generated trackside over only a paltry 46 days of racing a year. Doomben in its current form is not profitable, but we have a plan to generate revenue every day of the year & thus secure a bright future for the sport in Brisbane." Milner said a "YES" vote for the merger would see the emergence of "a new racing entity, the Brisbane Racing Club, which would immediately start the process of attracting extra revenue. The BRC will consider the development of unused land & a major upgrade of facilities, transforming the area into a 7-days-a-week entertainment precinct. This extra money will put Doomben in a position to fully fund improvements for a world class track, develop state-of-the-art spectator facilities & give hospitality areas a major facelift." Milner said racing would remain Doomben's "core business & primary focus, but new business interests are needed for the sport to flourish". BTC & QTC "have instigated developers Watpac to design a master plan for a metropolitan racing precinct incorporating both Doomben & Eagle Farm. Situated only minutes from the Brisbane CBD & airport, the unused land at both Doomben & Eagle Farm has enormous potential & Watpac will look at everything from offices to world-class conference facilities to 5-star hotels to retail. The final vision for Doomben is certainly not finalised, but what is certain is that all the money generated will be pumped back into Doomben's racing & spectator facilities."