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British Bloodstock Marketing To Increase

Tuesday, 22nd July 2008

British marketing of bloodstock "will step up a gear to try & challenge the Irish & French dominance in this area," reported bloodhorse.com. The Thoroughbred Breeders' Association (which represents the interests of breeders in the United Kingdom) "has shifted resources to focus more on the promotion & marketing of the British bloodstock". Following an internal review of TBA, chairman Kirsten Rausing confirmed: "We are delighted to announce that significantly increased focus will be given to the promotion & marketing of the British-bred & British-sold thoroughbred, under the auspices of British Bloodstock Marketing. The organisation will now have a wider role & remit to promote British racing & breeding internationally, with a new office in Newmarket, as well as a London base plus additional funding & staff. Newmarket is at the heart of the breeding Industry in Britain & is the ideal place to invite & welcome foreign visitors. These developments have been initiated by the TBA & British Horseracing Authority who have joined forces to drive the venture forward, with the continued support of BBM's members, Doncaster Bloodstock Sales, Federation Of Bloodstock Agents, Tattersalls & Weatherbys."

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