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Racing NSW Plans Major Owner Loyalty Scheme

Friday, 18th December 2009

Racing NSW “is putting the finishing touches to a new loyalty program” which includes “a deal with Mastercard, Visa & American Express where people can transfer their reward points from those companies to the program” to buy a racehorse or pay to have it trained, reported The Sydney Morning Herald. The Racing Rewards program “is due to be implemented in January” & Racing NSW chief executive Peter V'landys declared: “This is a new & exciting initiative that will reward people that put money into racing. The “driving force behind the concept” is Racing NSW board member Kim Harding & V’landys revealed a “big factor is Kim has been able to negotiate a deal with Mastercard, Visa & American Express where people can transfer their reward points from those companies to the program. Racing wins because there is $8 billion worth of unused points out there. Hopefully people will take their accrued points away from these entities & buy a racehorse, use their points to get a horse trained; it may cost nothing to have a horse trained.” V'landys also said Racing NSW “may regularly program races worth $70,000 with 50,000 reward points”. Apart from trainers, studs & “players in racing being part of the rewards scheme”, V'landys is confident “hundreds of commercial partners” will participate. He enthused: “You may buy a horse at a sale & receive points. You may secure a service fee from a stud & receive points. You pay the horse trainer & points are returned. If you have a bet you will be rewarded. Race clubs will also be a part of the scheme. There will be any number of rewards for those investing in a vibrant racing industry. It is a great concept.” (Dec 10)

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