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International Racing "Is Waiting On North America"

Wednesday, 7th April 2010

Fred Pope, president of The Pope Advertising Agency in Kentucky (which specialises in the thoroughbred industry) has written a provocative white paper "which examines problems caused by lack of central authority & why the international racing world is waiting on North America" reported bloodhorse.com. Pope notes it is "a mystery why our sport in North America cannot do normal things like other racing countries & sports" & suggests US racing "can have a new structure which complies with the rules of the other racing countries". He calls for "30 days of international racing in the US" & declares: "To become relevant with the public again, thoroughbred racing needs to put on its best live show where the most people live. That's what every successful sport does, they put on the show near the major markets. The advantage we have in racing is that if we hook a new fan or customer in Chicago, that person can follow the horses & wager on them at other tracks the rest of the year. So, we need track owners to view this new racing structure like they would having the PGA Tour come to their town. A good show & experience with the highest level of the sport will have residual benefits the rest of the year." (To read the full text of Fred Pope's whitepaper "International Racing Is Waiting On North America", click on the link in The Great Debate panel on the right-hand-side of this page.)

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