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UK "Free Racing" Week Huge Success

Tuesday, 4th May 2010

In the UK, last week's "Free Racing Week" organised as part of the Racing For Change initiative has been deemed a major success "as it emerged nearly two-thirds of those taking advantage of free entry (at 9 participating tracks) were new or occasional racegoers" reported racingpost.com. And "in an apparent vote of confidence for British racing, only 1% of those questioned said they would not return". Racing For Change director Nick Attenborough enthused: "A little over 40,000 took up the free entry offer - out of 50,000 who went racing last week - which was very encouraging." Of those attending, 31% "were novice racegoers" & 32% "were infrequent or lapsed racegoers - meaning they went racing once or twice a year"; & over half of those interviewed said they were "very likely" to return. Attenborough noted: "While it is quite nice to reward current customers, if it was just regular racegoers turning up it would obviously not have fulfilled the objective of the week. So to get over 60% of racegoers who were not regulars was hugely encouraging."

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