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Rewards Club Launched By Racing NSW

Thursday, 20th May 2010

Racing NSW launched the Racing NSW Rewards Club, an ambitious initiative that aims "to generate an additional $50 million p.a. in revenue for the NSW Thoroughbred Racing Industry by Year 3 of its operation." The stated aim of the new venture is to "enable Racing NSW to identify, acquire, retain and communicate to key customers and get them to spend more within the industry." According to a Racing NSW release, "Members can earn points for nearly every dollar spent within the NSW Thoroughbred Racing Industry through a host of well-known companies who are program partners including, but not limited to, Inglis, STC, AJC, John O'Shea, Tim Martin, Chris Waller, Yarraman Park, Kitchwin Hills and Widden Studs." The concept is based around members transferring points to the Rewards Club "from most credit card loyalty programs and the TAB Number 1 Club", and then redeeming points "to pay for products and services at program partners including thoroughbred purchases, insurance, service fees, club memberships, dining experiences, training fees and more." More information can be found at info@racingnswrewardsclub.com.au.

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