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NZRB Strategic Plan 2: Pressures "From All Directions"
NZRB chief executive Andrew Brown emphasised: "In order to create a prosperous industry by 2015 we have to change the way we do things. We will not maintain a sustainable industry, let alone be the world's best, by doing the same things we have always done. We cannot create different outcomes by employing strategies designed for the past." Brown noted "there are increasing pressures on us from all directions:
- Increasing domestic competition from the likes of Lotto, casinos & other leisure activities. Racing & sport wagering's share of the gambling market has dropped from around 20% to 13% over the last 10 years.
- Increasing international competition from off-shore operators causing customer leakage.
- Declining margins due to Australian bookmakers taking bets on NZ races without paying rights fees & the popularity of fixed odds & live betting.
- Declining sponsorship income at a club level driven by declining attendance & worsened by economic conditions.
- Tax pressures, specifically increased ACC levies & GST.
- Rising general costs of events & training that can only be offset by increased participation in wagering.
- Declining quality of infrastructure (eg tracks & grandstands) & ageing wagering systems."