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NZRB Strategic Plan 4: "World's Best Wagering"
Finally NZRB chief executive Andrew Brown explained "each of our 5 goals is supported by specific initiatives to deliver them". He noted: "To achieve our 1st goal, to have the world's best quality wagering services, we have initiatives to:
- Attract more customers: improve retail outlets; increase the number of active betting accounts; create a world-class wagering website.
- Increase the product offering: more racing product through TAB TV; extend Tote betting options on additional races; new Tote products (eg Exacta & Quinella Place); additional fixed odds offerings.
- Increase revenues by 10% by introducing non-wagering product.
- Improve the customer experience: increase account & retail customer satisfaction by 10%; reduce customer complaints by 50%."