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NZRB Strategic Plan 7: "World's Highest Participation"

Monday, 24th May 2010

NZRB chief executive Andrew Brown also noted: "To achieve our 4th goal, to have the world's highest participation rates, we will work closely with the industry on initiatives to:

  • Lift the public perception of racing.
  • Grow on-course attendance to 1.5 million per year.
  • Increase the wagering broadcast audience by 10%.
  • Increase the number of owners of horses.
  • Increase Club non-wagering revenue."
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