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NZRB Strategic Plan 7: "World's Highest Participation"
NZRB chief executive Andrew Brown also noted: "To achieve our 4th goal, to have the world's highest participation rates, we will work closely with the industry on initiatives to:
- Lift the public perception of racing.
- Grow on-course attendance to 1.5 million per year.
- Increase the wagering broadcast audience by 10%.
- Increase the number of owners of horses.
- Increase Club non-wagering revenue."