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Call To Make On-Track Racing "An Entertainment Experience"

Monday, 13th December 2010

California Horse Racing Board vice-chairman David Israel told attendees at the University Of Arizona Symposium on Racing & Gaming the "emphasis must be on making the racing experience an entertainment experience in an effort to attract new patrons, particularly younger ones that can sustain the business" reported bloodhorse.com. Israel declared: "The average age of our on-track customer is deceased & the average age of our satellite customer is decomposed! If you don't get people to come to the racetrack & sell it as an entertainment experience, no one is going to go to their computer & turn on TVG or HRTV. Nobody wants to do that without 1st experiencing the thrill of live racing. You're not hitting the critical mass with (either TV network). Their whole job is to move people to their computers to make bets. . . . . We need to draw people to the racetrack rather than settling on increasing the market of advance deposit wagering."

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