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German Officials Target Racing Return To TV
In Europe, the “drive to get German racing back on terrestrial TV has been named as a target for the nation's officials as part of a new push to make the sport more attractive to the public,” reported racingpost.com. Although German racing has a dedicated channel available to betting shops & private subscribers, there has been “no nationwide terrestrial coverage since 2003” & “only the very biggest races are occasionally shown on local television”. The issue was discussed in Cologne when the Direktorium (the German racing authority) held a press conference to discuss the “decline of German racing in recent years”. Direktorium president Albrecht Woeste & general manager Andreas Tiedtke announced an executive committee (consisting of 5 people under the chairmanship of Woeste) had been formed “in order to speed up the decision-making process”. Tiedtke noted: “Our main aims are to make racing more attractive to racegoers, punters & sponsors & to improve the efficiency of racecourses by centralised marketing & other cost-cutting measures. We are trying to get German racing back on TV & hope to be able to introduce a new & popular betting opportunity.” Woeste also confirmed he is “very worried about the current negotiations between the German states regarding the lottery monopoly, the regulation of the gambling industry & betting tax”. He warned: “We are putting our arguments forward, but an unfavourable decision could be fatal for the racing industry.” A decision on relevant legislation is due at the end of the year.