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Emirates & VRC Extend Melb Cup Deal For Extra 5 Years
Emirates Airline & the Victoria Racing Club announced "a new sponsorship agreement that will see the 2 organisations working closely together to grow the event's international profile". The contract (signed in Emirates' hub of Dubai) "extends the partnership for an additional 5 years & includes increased commitments from Emirates to assist with promoting the event internationally". The race will continue to be known as the Emirates Melbourne Cup until at least 2015.