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Melbourne Cup Carnival Goes Green
Meanwhile, the Victoria Racing Club has announced "a major new sustainability initiative" with Momentum Energy that will "enhance the Melbourne Cup Carnival's green credentials." In what the VRC describes as "a novel business sponsorship arrangement," the partnership with Momentum will supply the energy needs of Flemington Racecourse through its SmilePower clean energy product while at the same time becoming a sponsor of the Melbourne Cup Carnival. The arrangement "will see Flemington Racecourse powered by clean energy 365 days a year for the first time." Since 2008 the VRC has developed its 'Flemington Green Fields' sustainability program, which aims to deliver tangible reductions to the environmental impact of the VRC's operations, in particular the Melbourne Cup Carnival. The VRC was last year recognised as a leader in environmental management and awarded the prestigious Melbourne Award for Contribution to Sustainability. Last year, the Melbourne Cup Carnival attracted 355,086 race-goers to Flemington, including 125,833 out of state visitors, generating a national gross economic benefit of more than $746 million.