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Sky Racing And RWWA Extend Media Partnership
Tabcorp yesterday announced the signing of a five-year media rights agreement with Racing and Wagering Western Australia (RWWA). The renewed partnership provides Tabcorp's subsidiary, Sky Racing, with domestic, digital and international rights for all harness and greyhound racing across Western Australia and thoroughbred racing outside of Perth. Tabcorp signed a six-year media rights agreement with Perth Racing late last month. Sky reaches an extensive international audience and will take racing from across Western Australia to more than 100 countries around the world. Tabcorp Managing Director and CEO David Attenborough said: "Sky Racing is thrilled to announce our renewed partnership with Racing and Wagering Western Australia.Western Australian racing is a critical component of Sky Racing's scheduling, with more than 7,500 WA races broadcast each year." RWWA CEO Richard Burt said: "The new agreement will assist to underpin revenues to WA racing through improved media rights and distribution arrangements. These agreements enable WA racing to be broadcast nationally and internationally exposing the states product to new audiences with the anticipation of increased benefits flowing back to WA racing stakeholders." Similar to the Perth Racing agreement, the deal with RWWA provides options for streaming of live racing on RWWA digital assets.