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Twitter To Stream Melbourne Cup
In an Australian first, social media giant Twitter has announced it is partnering with the Victorian Racing Club (VRC) to stream this year's Melbourne Cup to an Australian and global audience. It will be Twitter's first live streaming deal outside of the US. Twitter will live stream the Melbourne Cup from 2:30pm (AEDT) on Tuesday, 1st November in its entirety, free of charge, available worldwide to Twitter's logged-in and logged-out audience on Twitter and connected devices. The hour-long race broadcast produced for the VRC by the Seven Network will also include 30 minutes of build-up before the race, followed by post-race commentary and analysis. "Twitter is where the world of sport is happening every single day, and Australian sporting events don't come more iconic than the Emirates Melbourne Cup," commented Jonathan Harley, Twitter Australia's Director of Media Partnerships. "Live streaming the race that stops a nation with the VRC and the Seven Network, combined with the live commentary and conversation on Twitter, will create a one-screen experience at the centre of the action unlike any other."