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VRC Signs Melbourne Cup Broadcast & Wagering Deal With Japan
The Victoria Racing Club (VRC) has signed a landmark agreement with the Japan Racing Association (JRA) to broadcast the Melbourne Cup into Japan. The deal will see Australia's most famous race broadcast live on JRA's channel - the Green Channel - which will come to Melbourne to host its coverage from Flemington Racecourse. The agreement will also allow wagering on the Melbourne Cup in Japan. The formal agreement was recently signed by VRC Chief Executive Simon Love and JRA President and CEO Masayuki Goto at a ceremony in Roppongi, Tokyo. Mr Love said it is hoped that stronger relations between the two clubs grow after the VRC's trip to Japan. "This agreement will see the Emirates Melbourne Cup beamed live into Japan for the very first time, allowing us to grow our exposure to a new audience." Mr Love added: "This agreement between the VRC and JRA is significant because until recently Japanese have only been able to bet on Japanese races. This month we saw the extent of Japanese appetite for international racing, with fans betting approximately AU$52.6 million on the Prix de l'Arc de Triomphe which was run shortly after 11pm Japanese time." The JRA only permits betting on 25 races around the world, including the Melbourne Cup, if the race involves Japanese participation. This year's Cup will feature Japanese galloper Curren Mirotic who arrived in Melbourne yesterday afternoon.