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Prominent bookmaker Sportsbet has reaffirmed its commitment to South Australian racing by securing naming rights partnerships with the Gawler and Barossa Jockey Club, Oakbank Racing Club, and Port Lincoln Racing Club for the next three years, according to racingsa.com.au. These clubs will now be recognized as Sportsbet Gawler, Sportsbet Oakbank, and Sportsbet Port Lincoln in race guides, reflecting the partnership's depth. With a shared goal of attracting new fans to the sport, Sportsbet plans to enhance raceday experiences through innovative activations at these tracks. This initiative builds on Sportsbet's broader support for South Australian racing, exemplified by recent agreements with Racing SA and local clubs. These agreements have notably doubled prizemoney for SA’s four Group 1 races to $1 million and introduced successful activations like the $100,000 Putt For Dough at Morphettville's Sportsbet Adelaide Racing Carnival. Nathan Arundell, Sportsbet’s CFO, expressed enthusiasm about the partnerships, highlighting their commitment to transforming the racing experience. Nicole Arnold from Gawler, Arabella Branson from Oakbank, and Elouise Dukalskis from Port Lincoln echoed this sentiment, each anticipating innovative collaborations to attract more patrons and elevate race day excitement. In addition to South Australia, Sportsbet now holds naming rights for seven thoroughbred courses across Victoria and South Australia, including Sandown, Pakenham, Ballarat, and Wangaratta, further solidifying its presence and support within the racing community.
